Section reference

Scrolling text

Add a moving strip of short phrases, separated by a symbol, with Vellmar's scrolling text section.

Scrolling text runs a strip of short phrases across the screen in a continuous loop, like a news ticker. Each Text block adds one phrase, and you can show any of them as an outline instead of solid text. A separator symbol, ✦ by default, sits between the phrases.

The strip always has a pause button. For visitors who prefer reduced motion, it doesn't move at all.

Best practices

  • Two to five words per phrase. Shoppers read it in passing, so keep each phrase short: "Natural materials", "Made in small batches".
  • Set a calm speed. Time to scroll across is how long one full loop takes, from 10 to 80 seconds. Slower is easier to read; 40 seconds is a good start.
  • Mix solid and outline text to add rhythm without adding color.
  • Use it as a divider. It works well between a hero and the first product section, or above the footer. With Show borders on, it gets a thin line above and below.
  • Don't put essential information in it. Moving text is easy to miss.

Preset tips

  • None of the preset home pages includes it by default.
  • Graphite's heavy uppercase type at the Large size gives a bold streetwear look.
  • In Vellmar and Sorrel, the Small size in the serif heading font feels quieter.
Handle
scrolling-text
Group
Heroes and banners
Where
Add it to any template with Add section in the theme editor. Up to 6 blocks.

Settings

SettingTypeDefaultOptions
MotionDrop-downMoves with page scrollMoves with page scroll, Scrolls continuously, Static
LookThe ticker sets each item in its own cell. With motion off it becomes one row that scrolls sideways. The single line moves its full length with page scroll and wraps into a centered block when motion is off.Drop-downBandBand, Ticker with dividers, Single line between hairlines
Ticker labelDescribes the ticker to screen reader users.TextNone—
Text sizeDrop-downLargeSmall, Medium, Large
SeparatorText·—
Separator colorDrop-downAccentAccent, Text
Time to scroll acrossSlider40s10s to 80s, in steps of 2s
Show inside page width with rounded cornersCheckboxOff—
Color schemeColor schemeScheme 1—

Movement stops for customers who prefer reduced motion.

Padding

SettingTypeDefaultOptions
Top paddingSlider64px0px to 200px, in steps of 4px
Bottom paddingSlider64px0px to 200px, in steps of 4px
Top padding on mobileSlider48px0px to 200px, in steps of 4px
Bottom padding on mobileSlider48px0px to 200px, in steps of 4px

Blocks

Add blocks to this section from the theme editor, then drag them to change their order. A section can have up to 6 blocks.

This has no settings.

Edited . Written for Vellmar 1.0.0.

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